The story
History
The letters have nothing to do with the Japanese-market cars of today’s car culture. S.A. Simpa J.D.M., which traded as JDM Automobiles, began building licence-free cars at Avrillé, near Angers, in 1981.source 1 What JDM and Simpa stood for has not been found, and neither have the founders’ names.
The German Wikipedia lists the models in order: the 49 SL and the 125, then the Parthenon of 1984, the Nueva of 1985, the Furio of 1987, the X5 of 1988, the Orane of 1994, the Madeira of 1995, the Titane of 1997, and the Albizia.source 1 No specifications have been found for any of them. The Journal de l’Automobile once ranked JDM fourth among Europe’s makers of licence-free cars.source 2 In 2009 it sold 1,609 cars in Europe, fifth among the French makers, behind Aixam, Microcar (the maker of the Microcar RJ49), Ligier (the maker of the Ligier JS4) and Chatenet.source 3 The Aloes of 2008 took the range in a new direction, and late in 2009 a Lombardini common-rail diesel joined the Yanmar.source 2
Cerizay
In October 2010 JDM was bought by the BGI group, which was then Heuliez’s shareholder, and Luc Jaguelin, from MSA and Kymco, became managing director.source 4source 2 In January 2011 production moved from Avrillé to the former Heuliez works at Cerizay, in the Deux-Sèvres.source 4source 2 The restart was slow, and registrations fell by 45 per cent in the first five months of the year. The Abaca and the MaxUt utility were dropped, and the Aloes stayed on, with a summer version called the Tip Top.source 2
Heuliez collapsed, and in September 2013 BGI pulled out. Dominique Mocquard’s group, “@l’1fini”, bought JDM, with difficult support from the region. JDM had bet heavily on an electric model, the Xhéos.source 4 JDM went into receivership on 30 July 2014, and on 17 September the commercial court at Niort ordered its liquidation, with a month’s further trading.source 4 The administrator found debts of about €10 million and a break-even point of 140 cars a month, against a single order for 25 cars that could not be built for lack of stock. The 32 employees had been laid off since the summer.source 4 JDM was the third business on the Cerizay site to close within months, after Heuliez, with 290 staff, and Mia Electric, with 210.source 4
Je suis terriblement déçu car c’est un vrai gâchis social et industriel.
He said, too, that he remained convinced the licence-free car had a future, especially as an electric car.source 4




