The story
History
The Fellow Max replaced the rear-drive Daihatsu Fellow in April 1970, and it drove its front wheels. After Honda, Daihatsu was the only kei maker to adopt front-wheel drive, while the rest stayed with engines at the back or front-engined rear drive.source 2source 1source 3 It kept independent suspension at every wheel, now with struts in front and semi-trailing arms behind, more sophisticated than the leaf-sprung rigid axle under the Honda.source 2source 3 The body had a long nose and a cut-off Kamm tail, and the wheelbase was 100 mm longer than the Fellow’s, at 2,090 mm (82 in).source 1source 3 The ZM two-stroke twin had its compression raised to 10:1 and gave 33 PS, through a four-speed gearbox.source 1source 3 The Deluxe cost ¥350,000 and reached 115 km/h (71 mph), with a standing 400 m in 21.8 seconds: top-level figures for the class, by Motor Fan’s account.source 3 At first there were only the saloon and a van.source 2source 1
The 40 PS SS
The SS followed on 21 July 1970. Its ZM5 engine had twin carburettors and 11:1 compression, and gave 40 PS and 4.1 kgf·m; its top speed was 120 km/h (75 mph), and 400 m from rest took 19.8 seconds.source 1source 3 It had a wood-rimmed steering wheel in the Nardi style, a tachometer, sports wheels, a console and twin exhausts, and it cost ¥398,000, when a new graduate’s starting salary was about ¥37,000.source 3 The Mitsubishi Minica 70’s 38 PS had led the class; the SS was the first 360 cc kei car to reach 40 PS, and none of the 360 cc era went further.source 2source 3source 4 English Wikipedia calls the 40 PS an SAE figure; the Japanese sources give it without comment.source 1source 3 The power came high in the rev range and the band was narrow, the expansion chambers front and rear were noisy, and the engine needed high-octane fuel.source 1 (The race that led here is usually traced to the Honda N360 of 1967.)
A Hi-Custom came that October, and a minor change in March 1971.source 2source 1 In August 1971 the Fellow Max Hardtop arrived: no pillar between the side windows, a lower roof and a more ornate front, with GXL and SL models on twin carburettors and GL and TL on one.source 2source 1 The twin-carburettor cars had front disc brakes as standard.source 2source 1 Motor Fan calls it the first kei hardtop, and says the Fellow Max became a hit.source 3source 5 A new dashboard, grille and bonnet followed in March 1972.source 2source 1
In October 1972 Daihatsu added a four-door saloon, the only four-door kei car on sale when it appeared.source 1 The same month every model was made to meet the 1973 emissions rules, and the power fell: 40 PS became 37, and 33 became 31.source 2source 1 A restyle in May 1973 gave the two-door the four-door’s rear and took away its Kamm tail.source 2source 1 In February 1975 the bumpers were changed to carry the larger kei number plates, and the twin-carburettor model was dropped, leaving every car with 31 PS.source 2source 1 As the power fell, Japanese Wikipedia says, buyers drifted to cars of a litre.source 2
The 550
When the kei rules allowed 550 cc in 1976, the Hardtop was dropped, and in May the Fellow MAX 550 arrived with a new four-stroke, the AB: a 547 cc twin with an overhead camshaft and balancer shafts, developed with Toyota’s help, giving 28 PS and 110 km/h and meeting the 1976 emissions rules. Longer bumpers made it 3,120 mm long.source 2source 1 The two-stroke stayed on sale beside it.source 2 From June 1977 Daihatsu supplied the AB to Suzuki as a stop-gap for its Suzuki Fronte 7-S.source 1source 6 In July 1977 the body was widened to 1,395 mm, within the new limit, and the Fellow name disappeared: the car became the Max Cuore, 3,160 mm long.source 2source 1 Honda had left kei passenger cars in 1974, so Daihatsu was now the only maker of a front-wheel-drive kei car.source 1 In March 1979 the Max Cuore was renamed the Cuore.source 1
Abroad it was usually the Daihatsu 360. In Australia, from early 1972, the two-door Max 360X with the 33 PS engine was the cheapest new car on sale, and Wheels timed one at 109 km/h (68 mph), with 0–60 mph in 33.2 seconds; New Zealand knew it as the 360X.source 1 Japanese Wikipedia counts 681,200 of the second-generation Fellow.source 2 Daihatsu revived the Max name on a kei wagon from 2001 to 2006.source 1
























