The story
History
In the early 1950s BMW was in trouble. Its car factory at Eisenach had been lost to the Soviet zone, and its cars, the 501 and the V8 502, were too expensive to sell in profitable numbers: a 501 cost DM 15,000 in 1952.source 1source 2 By 1954 even its motorcycles were selling less well, and buyers wanted a roof over their heads.source 1
The answer came from Milan. At the Geneva Motor Show early in 1954 BMW’s Swiss agent, C. A. Drenowatz, found Iso’s little cabin car, the Isetta, and told BMW’s sales chief, Hanns Grewenig. BMW sent the head of its test department, Eberhard Wolff, to see it again at the Turin show in late April.source 1source 2 Iso’s owner, Renzo Rivolta, wanted licence deals, and offered the name and the main body tooling. BMW bought both.source 1source 3 The Iso Isetta had been designed by two engineers, Ermenegildo Preti and Pierluigi Raggi; Preti had designed a wartime cargo glider with a nose that opened, the Aeronautica Lombarda AL.12.source 2source 3
A BMW, not an Iso
BMW threw out Iso’s 236 cc split-single two-stroke and fitted the single-cylinder four-stroke of its R25/3 motorcycle: 247 cc, as long in stroke as it was wide in bore, and 12 PS. It turned the cylinder head round, fitted a stronger crankshaft to carry the heavy combined starter and dynamo, added a cooling fan and enlarged the sump. The headlamps went higher and grew, the rear track widened slightly, and the tyres became 4.80-10.source 1source 4 The front wheels were carried on Dubonnet-type swinging arms; the rear pair, only 520 mm (20 in) apart, sat on a rigid axle with no differential, driven by a shaft and a duplex chain in an oil bath.source 1source 2 auto motor und sport found the work more careful and cleaner than on the Italian cars.source 4
It was a more car-like car than its two-stroke rivals. It had a four-speed gearbox with a real reverse, hydraulic brakes, a 12-volt system and a quiet four-stroke.source 1 At 250 cc it could be driven on the old class 4 licence, which covered motorcycles, and the later 300 cc engine used the full 300 cc tax band.source 1source 2 That put it in the middle of the West German bubble car boom.
Launched at the Tegernsee
BMW showed the Isetta Motocoupé to the press on 5 March 1955 at the Hotel Bachmair in Rottach-Egern, on the Tegernsee, with two cars to drive. The price, DM 2,550, was a sensation.source 1source 4 Fritz Fiedler, BMW’s development chief, explained the thinking in five points, among them these: one door costs less than two; three wheels may be cheaper but are not nearly as good as four; and the egg shape, taken from nature, encloses the most room with the least material.source 1
It is deliberately not intended to be a saloon car, but it is more than something to get you from A to B. It gives its occupants complete protection against the weather; you can get into it with greater ease than many a big car, and it can be driven with such supreme safety that even inept drivers put neither themselves nor others at risk.
The door is the car’s whole front. It carries the steering wheel and the instrument panel, and the steering column, hinged on a universal joint, swings out with it. Fiedler’s advice was to drive into a parking space facing the kerb and get out at the front, straight onto the pavement; after nearly 25 years, he said, BMW might bring back its old slogan that its cars were bigger inside than outside.source 1source 2 Inside is one bench for two adults “and a child”, with a fabric sunroof above.source 1 Werner Oswald, who drove it at the launch for auto motor und sport, noted how quiet it was.
„… daß sie sowohl von außen als auch von innen erheblich leiser ist als alle vergleichbaren Fahrzeuge, die wir bisher kennen.“
Running it was cheap: insurance cost DM 95 a year and road tax DM 44, which the advertising said was less than a dachshund cost in the city.source 1 Germans gave it names. It was the Knutschkugel, the “smooch-ball”; the Schlaglochsuchgerät, the pothole finder, for its narrow rear track; and the Adventsauto, after the Advent hymn that begins Macht hoch die Tür
, lift up the door. One prank was to lift an Isetta nose-first against a wall, so that nobody could get in.source 2
2,000 a month
Production began in April 1955 and rose to 2,000 a month. Workers assembled cars while bricklayers were still repairing the factory’s war damage, and customers waited about a month for one. By the end of the year 12,911 had been made and sold, against a target of 11,200, and by early 1956 the car had passed break-even.source 1
The Isetta 300, presented in December 1955 and on sale from February 1956, had a 298 cc engine of 13 PS; some sources give 295 cc. New drivers needed a class 3 car licence from 1956 anyway, so the 250 cc limit no longer mattered to them, and the tax band ran to 300 cc.source 1source 2 In mid-1956 sales dipped, the price had risen to DM 2,750, and there were rumours that BMW would stop; in June it denied them and said the plant was being enlarged to build more than 200 cars a day.source 1 That autumn came the Export model, with large sliding side windows in place of the Plexiglas wrap-around rear window, a full-width front bumper, ventilation flaps in the door and telescopic dampers. The old body carried on as the Standard 57 at DM 2,490.source 1source 2 The American model had sealed-beam headlamps and bigger tail lamps, and the tropical model was treated against fungus and termites; 12,787 Isettas were sold in the United States.source 1
1957 was the best year: 33,700 by the official production statistics, nearly 40,000 by BMW’s count.source 5source 1 It was also the year of the BMW 600, a stretched four-seat Isetta with a side door and a flat-twin engine; by 1958 it earned BMW more than the Isetta did.source 1source 2 About 22,000 Isettas were built in 1958 and about 20,000 in 1959, while kits for assembly abroad grew from 825 to 6,900.source 1 In 1959–60 BMW also built more than 1,500 three-wheeled Dreirad Spezial cars, mainly for Austria, Denmark and England, where three-wheelers were taxed and licensed as motorcycles.source 2
By 1960 the Isetta 250 cost DM 2,650 and the 300 DM 2,710. Of the small cars BMW compared, only the Messerschmitt KR200 was cheaper.source 1 A magazine wrote in 1961 that, however you looked at it, the Isetta had had its day.source 1
After running down parts stocks, manufacture of the Isetta came to an end in May as planned.
BMW gives the total as 161,728, and calls it the best-selling single-cylinder car in the world.source 1source 2source 3 Its sales bought BMW the time it needed to develop the 600, the 700 and the Neue Klasse.source 1source 2 The design lived on elsewhere. In Brighton a British firm built it under licence from BMW; in Argentina, De Carlo assembled 798; and the Velam Isetta in France and the Romi-Isetta in Brazil came from Iso’s own licences, the largest family of microcars built under licence.source 3













































































































