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American cyclecars and small-car experiments

In January 1914 one American trade paper counted some fifty firms that meant to build cyclecars: belt-driven, friction-geared, on a track of 36 inches and about $375. Within two years almost all of them had gone, undercut by cheap real cars, the Model T above all.

A long narrow orange cyclecar with two seats in tandem, wire wheels and a pennant lettered OWEGO, a placard before it.
O-We-Go tandem cyclecar of 1914 in orange, lettered OWEGO behind a chain in a museum.Photo: Aaron Headly, CC BY-SA 4.0, via Wikimedia Commons

At a glance

The spec plate

American cyclecars and small-car experiments

Ten makers · United States

Built
1913–⁠1932The craze of late 1913 to 1915; the Orient Buckboard, its forerunner, from 1903, and the one Martinette in 1932
Country
United StatesDetroit above all; also Auburn, Indiana, Menominee, Michigan, Chicago, Owego, New York, and Waltham, Massachusetts
Engine
Air-cooled V-twins and small foursA 4 hp single in the Orient Buckboard; the American Austin four of 747 cc in the Martinette
Seats
1 to 4Mostly two, in tandem, semi-tandem or side by side; a single-seat Mercury and a four-seat Car-Nation tourer were listed
Wheels
4Four, the rear two usually driven by belts with no differential; the Martinette three
Price new
$375 to $520In January 1914; the Orient Buckboard also cost $375, in 1903

Not yet recordedpower and top speed.

The story

History

Britain’s weekly The Cyclecar had appeared in late 1912,source 1 and the cyclecar reached America from Britain and France in 1913. The American trade went at it hard. By 15 January 1914 Motor Age’s directory listed more than 50 makes, from Arrow, Auto-Tricar and Blood Bros. to Ward, Woods Mobilette and Zip, and a trade writer of the day counted “some fifty manufacturers who have announced their intention of building this type of vehicle”.source 2source 3 The paper split them by engine size, into cyclecars of 71 cubic inches and under and “light cars or cyclecars” of more.source 2

The American recipe hardly varied: an air-cooled V-twin at the front, often a proprietary Spacke, De Luxe, Mack or Wizard; a friction disc or a two-speed planetary gearbox; long V-belts or chains to the rear wheels with no differential; and a track of 914 mm (36 in). It weighed 270–410 kg (600–900 lb), sat on a wheelbase of 2,286–2,642 mm (90–104 in) and cost $350–500, most often $375–395.source 2source 3 The narrow track was defended on American terms: a car that ran in the crown of the road, or straddled a rut, need not follow the 1,422 mm (56 in) wagon ruts of the country roads.source 3

Detroit was the centre. Scripps-Booth’s Rocket, the Mercury, Davis, Downing, J.P.L., Malcolm-Jones, Princess and others were all there, and a Detroit Cyclecar and Motorette Club was formed at the end of 1913, with James Scripps Booth on its board.source 2source 4 A Cyclecar Association of America sanctioned what was billed as the first American cyclecar reliability run, about 483 km (300 miles) from Newark to Philadelphia and Atlantic City and back, set for 5–7 September 1914.source 5 The Rocket and the Briggs & Stratton Flyer have their own pages; the makers below follow by date.

How it ended

The trouble was visible at the peak. As early as January 1914 a trade writer noted that the cheapest cyclecar cost barely $100 less than the cheapest real cars, and some cost more.source 3 By July the Princess Cyclecar Company had been dissolved and replaced by a firm making a light car, and Ford’s Model T kept getting cheaper; by 1915 the boom was over.source 5source 6source 7 The McIntyre history counts over fifty companies formed during the craze, with sales ending by 1914.source 7

But every American is, at heart, an aristocrat; if his neighbor owns a $3,000 automobile, he too wants a ‘real automobile’… and in the minds of many, an automobile must run on four wheels.

John S. Harwhite, trade article on the cyclecar, about 1914, reprinted in Horseless Carriage Gazette, 1957.source 3

Orient Buckboard, 1903–⁠07

Ten years before the craze, the Waltham Manufacturing Company of Waltham, Massachusetts, had sold a car that was little more than a wooden platform with a 4 hp air-cooled single at the back, weighing 159 kg (350 lb) and costing $375.source 8source 9 An Orient Buckboard raced on the tracks in 1903.source 9

The ORIENT Buckboard Price $375 THE CHEAPEST AUTOMOBILE IN THE WORLD

Waltham Manufacturing Co., advertisement, The Automobile Magazine, December 1903.source 8

Imp, 1913–⁠14

The Imp came from W. H. McIntyre of Auburn, Indiana, a maker of high-wheelers, and was designed by William B. Stout, later of Scripps-Booth, Packard and the Stout Scarab.source 2source 7source 10 It was a tandem two-seater at $375, with an air-cooled motorcycle-type twin across the frame, friction drive and “extremely long” V-belts. It had no axles at all: paired transverse springs, front and rear, carried the stub axles on their ends. One ran from Chicago to Milwaukee by the notoriously bad Waukegan road with the Mack engine designer Perry Mack aboard. By January 1914 some fifty had been delivered to agents, and the firm planned about 10,000 for the year from a three-storey factory.source 2 In May 1914 the Imp was to be made larger.source 11

Auburn, Ind., will be known as the first American city from which cyclecars were actually delivered since the new movement began. The first cyclecar actually offered for sale in America is the Imp.

Motor Age, 15 January 1914.source 2
Two men in shirt sleeves sit one behind the other in a long, low, narrow car with wire wheels and cycle mudguards.
Plate I · 1913 The Imp cyclecar of W. H. McIntyre, Auburn, Indiana, with two men aboard in tandem, as printed in Automobile Topics in 1913.Photo: Automobile Topics (W. H. McIntyre Company), Public domain, via Wikimedia Commons

Woods Mobilette, by 1914

Francis A. Woods’s company in Chicago billed its car as “America’s First Cycle-car”, and in January 1914 Motor Age did call it one of the oldest on the market.source 3source 2 It had an air-cooled four of its own, friction drive and then a shaft to a live axle, a wheelbase of 2,413 mm (95 in) and a track of only 762 mm (30 in), “one of the narrowest on the market”. The tandem cost $385.source 2 The prospectus offered a pressed-steel body whose rear seat could be swapped for a delivery box, and sold manufacturing rights state by state.source 3

Line drawing of a long, low open four-seat tourer with its top folded, seen from the side.
Plate II · 1914 Advertising drawing of the 1914 Woods Mobilette Model No. 3, billed as “America’s First Cycle-Car”.Photo: Woods Mobilette Company, Public domain, via Wikimedia Commons

Dudly, 1913–⁠15

The Dudly Tool Company of Menominee, Michigan, had its car on the road for some weeks by December 1913: an ash underslung frame on cross springs, a De Luxe air-cooled V-twin, planetary gears and a belt, with deliveries to agents from about 15 January 1914.source 4 One report gives it semi-tandem seats; the directory, side-by-side seats, a 2,286 mm (90 in) wheelbase and a price of $375.source 4source 2 The period items call it simply the Dudly; the name Dudly Bug has not been found in them.

A small dark open car with wire wheels, round headlamps and a tall fabric hood, seen from the front quarter.
Plate III Dudly cyclecar of 1913, built in Menominee, Michigan, with its hood up, in a period view.Photo: Unknown photographer, Public domain, via Wikimedia Commons

Mercury, 1913–⁠14

The Mercury Cyclecar Company of Detroit offered three bodies, a single-seater, a tandem and a delivery van, all at $375, with friction drive and V-belts. Its 1914 brochure gave a De Luxe twin of 1,157 cc and 13 bhp, and an ash frame armoured with sheet metal and built as one with the body.source 3 Incorporated for $50,000, it planned a first lot of 100 cars and 1,000 for the season, and in January 1914 it was one of only two Detroit cyclecars, with the Rocket, that Motor Age found actually on the road.source 2

Those who think the cyclecar is a vehicle for city streets alone are going to get the surprise of their lives some day… for we have found we can go anywhere we have ever tried to go, and on as rough roads as any car.

A Mercury Cyclecar Co. spokesman, to Motor Age, January 1914.source 2

Car-Nation, 1913–⁠14

The American Voiturette Company of Detroit built a light car more than a cyclecar: a water-cooled four, a three-speed sliding gearbox and shaft drive on a 2,642 mm (104 in) wheelbase and a 1,219 mm (48 in) track, with left-hand drive. Tandem, side-by-side and four-seat bodies were listed at $495–520, and the first 100 were being built at the Keeton factory.source 2

Side view of a small black open tourer with a spare wire wheel on its flank, standing in a quiet street.
Plate IV · 1914–⁠17 Car-Nation tourer in side profile before a stone doorway in Washington, D.C., photographed by Harris & Ewing between 1914 and 1917.Photo: Harris & Ewing, Public domain, via Wikimedia Commons

Little Detroit, 1913–⁠14

The Detroit Cyclecar Company’s Little Detroit was listed among the small cars: a water-cooled four of about 12 hp, a selective gearbox, a live axle and wooden wheels, with side-by-side seats, for $375.source 2 Its directors sat on the board of the Detroit club.source 4

A line drawing in profile of a low two-seat speedster with a long bonnet, a raked steering column and quilted seats.
Plate V · 1914 Little Detroit Speedster of 1914, a 12 hp two-seater from Detroit, in a period line drawing.Photo: Unknown artist, Public domain, via Wikimedia Commons

O-We-Go, 1914

From Owego, New York, came the O-We-Go, a tandem-seat cyclecar at $385.source 6 Nothing more about it has been found, though a 1914 O-We-Go appears in a museum in one of the photographs on this page.

Hawk

No Hawk appears in the January 1914 directory, and none has been found in the other sources read. It may have been the Hawkins Cyclecar Company, formerly Acme, of Xenia, Ohio, but that is only a possibility.source 12

Martin Martinette, 1932

A last experiment came long after the craze, from the aircraft maker James V. Martin. His Martinette, shown at the National Automobile Show in New York in 1932 beside his four-wheeled Martin, was a streamlined three-wheeler with a wooden frame, an aluminium body and one door, at the front. An American Austin four of 747 cc and 30 hp sat at the back, with four speeds; the suspension was independent, by rubber cord, and it would do 97 km/h (60 mph). One was built. Martin later tried to revive it and designed the three-wheeled Stationette, but neither found backing.source 13

Pictures

More photographs, old and new

Variants

Ten makers, in date order

American cyclecars and small-car experiments
VariantYearsWhat differsHow many
Orient Buckboard1903–⁠07Waltham, Massachusetts: a wooden platform with a 4 hp air-cooled single at the backNot found
Imp1913–⁠14Auburn, Indiana: tandem seats, friction drive and belts, no axlesAbout 50 delivered to agents by January 1914
Woods MobiletteBy 1914Chicago: its own air-cooled four, friction drive and shaft; a 762 mm (30 in) trackNot found
Dudly1913–⁠15Menominee, Michigan: De Luxe V-twin, planetary gears and a beltNot found
Mercury1913–⁠14Detroit: single, tandem and delivery bodies, friction drive and beltsNot found; a first lot of 100 planned
Car-Nation1913–⁠14Detroit: a water-cooled four, three speeds and shaft drive; a light car more than a cyclecarNot found; the first 100 in build
Little Detroit1913–⁠14Detroit: a water-cooled four of about 12 hp, wooden wheelsNot found
O-We-Go1914Owego, New York: a tandem two-seater at $385Not found
HawkNot foundNot identified in the sources readNot found
Martin Martinette1932A rear-engined streamlined three-wheeler with an American Austin four1

Specification

What is known, maker by maker

Imp, January 1914

Imp, January 1914
EngineAir-cooled two-cylinder of motorcycle type, across the framesource 215 hp by English Wikipedia’s account of McIntyre
DriveFriction transmission and “extremely long” V-beltssource 2
SuspensionNo axles: paired transverse springs front and rear, the stub axles fixed to their endssource 2
Wheelbase and track2,540 mm (100 in) and 914 mm (36 in)source 2
Price$375source 2

Mercury, 1914 brochure

Mercury, 1914 brochure
EngineSpecial De Luxe twin, 3.5 × 3.67 in, 1,157 cc (70.62 cu in), 13 bhp (10 kW) at 2,500 rpmsource 3Motor Age’s directory gives a Spacke engine
DriveFriction transmission under the front seat, then V-beltssource 3
FrameAsh, armoured with sheet metal and built as one with the bodysource 3
BodiesSingle, Tandem and Delivery, all $375source 3

Woods Mobilette, January 1914

Woods Mobilette, January 1914
EngineIts own air-cooled four, 2 11/16 × 2 15/16 insource 2
DriveFriction drive, then a shaft and bevel to a live axlesource 2
Wheelbase and track2,413 mm (95 in) and 762 mm (30 in)source 2
Price$385, tandemsource 2

Martin Martinette, 1932

Martin Martinette, 1932
EngineAmerican Austin four, 747 cc (45 cu in), 30 hp (22 kW), at the rear; four speedssource 13
BodyWooden frame, aluminium body, one door at the frontsource 13
SuspensionIndependent, by rubber cordsource 13
Top speed97 km/h (60 mph)source 13

How many were built?

The only figures found

No reliable total for any makeNo make in this group has a reliable production total. What the period press gives are plans of thousands, 10,000 Imps for 1914 and 1,000 Mercurys, against lots of tens or hundreds actually delivered or in build early in 1914. The firmest numbers are about 50 Imps with agents by January 1914 and the single Martinette.

  1. about 50Imps delivered to agents by January 1914One source

    Motor Age, 15 January 1914source 2

  2. 1Martin Martinette, 1932One source

    Lane Motor Museumsource 13

  • Two sources agreetwo good sources give the figure
  • One sourcea good source, alone
  • Unconfirmeda lead only, not yet checked

Famous for

Three points

  1. Fifty firms

    More than 50 makes were listed in January 1914; by 1915 nearly all had gone.

  2. Belts and no axles

    Friction discs, long leather belts with no differential, and on the Imp no axles at all.

  3. The cheapest in the world

    The Orient Buckboard’s slogan of 1903, $375 for a wooden platform with a 4 hp engine.

Racing and records

Runs and trials

Cyclecars were sold on what they could do on bad roads; these are the runs the trade press reported (more in racing and rallying).

Waukegan road
Chicago to Milwaukee in an Imp, with Perry Mack aboard, on a road notorious for its state, before January 1914.source 2
1 h 35 min
Chicago to Joliet in the Dayton tandem from Joliet, Illinois, against 1 h 15 min by train; its speedometer had pointed to over 97 km/h (60 mph), and on wet roads it reached 72 km/h (45 mph) in a few hundred feet.source 2
483 km
(300 miles), Newark–Philadelphia–Atlantic City and back, the Cyclecar Association of America’s reliability run, set for 5–7 September 1914; its result has not been found.source 5

Survivors and collecting

Today

The sources read establish no survivor for any make in this group, and none has been traced at auction. A 1913 Imp is pictured in Georgano’s Classic Cars of 1979, so at least one survived to be photographed.source 14 The one Martinette belongs to the Lane Motor Museum.source 13 The pictures on this page also show Orient Buckboards, a Car-Nation, Woods Mobilettes and a 1914 O-We-Go in museums and at shows; their histories have not been researched.

Sources

Numbered as in the text

Almost everything here comes from the period trade press: Motor Age’s Detroit reports and cyclecar directory of 15 January 1914, read in full, its items of December 1913 and July 1914, and the brochures and articles reprinted in Horseless Carriage Gazette in 1957. These are the makers’ and reporters’ claims of the moment; later histories were read only in snippets. The Martinette rests on one museum page. Sources are given as plain text; the links are on the Credits page.

  1. Richardson, The British Motor Industry 1896–⁠1939 (1977), on The Cyclecar weekly, snippet only.
  2. Motor Age, vol. 25 no. 3, 15 January 1914: Detroit and Midwest cyclecar reports and the cyclecar directory, cyclecar sections read in full.
  3. Horseless Carriage Gazette, vol. 19 no. 2, March–April 1957: reprints of John S. Harwhite’s cyclecar article of about 1914, the Mercury specification of 1914 and the Woods Mobilette prospectus, read in full.
  4. Motor Age, vol. 24 no. 23, 4 December 1913: “Dudly on the Road” and “Detroit Forms a Club”, items read.
  5. Motor Age, vol. 26 no. 3, 16 July 1914: the cyclecar reliability run notice and the Princess Cyclecar Co.’s dissolution, items read.
  6. David Burgess Wise, The Illustrated Encyclopedia of Automobiles (1979/2007), O-We-Go and others, snippets only.
  7. English Wikipedia, McIntyre Automobile, the Imp section, read. Used as a lead; it cites Kimes and Clark (1996) and Georgano’s Beaulieu Encyclopedia (2001).
  8. The Automobile Magazine, vol. 5 no. 12, December 1903, Orient Buckboard advertisements, snippets only.
  9. Motor Age, 30 July and 20 August 1903, an Orient Buckboard advertisement and track results, snippets only.
  10. Weird Cars (1993), on William B. Stout and the Imp, snippet only.
  11. “New Imp Cyclecar To Be Larger”, The Automobile, 14 May 1914, snippet only.
  12. The American Car since 1775 (1971), list of makes, snippet only.
  13. Lane Motor Museum, “Martin Martinette – 1932”, collection page, read in full.
  14. G. N. Georgano, Classic Cars (1979), a picture caption of a 1913 Imp, snippet only.