The story
History
BMW began by building aero engines. After 1918 the restrictions of the Treaty of Versailles pushed it into engines for motorcycles and lorries, and its first motorcycle came in 1923.source 1 It is often said that BMW turned to cars because it was banned from aviation. That is too simple: when it did take up cars, in 1928, it did so by buying a going concern with a licensed product, not by starting from nothing (more on our page on the aircraft makers).source 1source 2
Dixi of Eisenach
The Fahrzeugfabrik Eisenach, in Thuringia, had built cars under the names Wartburg and Dixi. The Gothaer Waggonfabrik bought it in 1921, and in the financial crisis of the late 1920s it was controlled by the speculator Jacob Schapiro. To survive, it turned to a small, cheap car, and took a licence from the Austin Motor Company to build and sell the Seven from 1 January 1927 to 31 December 1932.source 2 The first cars were assembled at Eisenach from kits of parts shipped from England; then the works built the car itself.source 2 It was sold as the Dixi 3/15 DA-1.source 3source 2 The 3/15 was the German formula of taxable horsepower over actual horsepower, and DA stood for Deutsche Ausführung, the German version.source 4source 5source 6 The Seven was also built under licence in France, as the Rosengart LR2, and in America, as the American Austin (see built under licence).
Then BMW bought the works and the Dixi brand. BMW Group Classic dates the purchase to 1 October 1928, English Wikipedia to October and German Wikipedia to November; the price was 800,000 BMW shares and 800,000 Reichsmarks in cash by German Wikipedia, or “approximately one million marks” by the Lane Motor Museum.source 5source 3source 2source 1 BMW dropped Eisenach’s two larger models and kept the small one.source 1
The DA-2: a BMW in steel
Under the chief engineer Gotthilf Dürrwächter the car was reworked. The first series car, the 3/15 PS DA 2, was completed on 22 March 1929 at Berlin-Johannisthal, where Ambi-Budd pressed its body entirely in steel.source 4source 6 Where the Dixi had braked only its rear wheels, the DA-2 had brakes on all four; it also had larger tyres, a lower final drive, wind-up windows, adjustable seats and a luggage space at the back.source 3source 5 English Wikipedia says it went on sale in April 1929,source 3 but the public launch was on 9 July, with full-page advertisements, the opening of BMW’s showroom in Berlin and a press presentation.source 4source 6 The base price was RM 2,200, and it could be bought on hire purchase.source 6source 1 BMW pitched it against Hanomag’s small car and the Opel Laubfrosch, and today’s company account says it was presented as cheaper to run than travelling by rail. BMW counts the DA 2 as its first production car.source 6
It went straight into competition (see racing and rallying). In August 1929 three pre-production 3/15s ran in the second International Alpine Trial and took the team award, BMW’s first win as a car maker.source 6 BMW’s own histories, known here only from summaries, add five stages of 465 to 629 km (290 to 390 miles), a start from Munich on 7 August with 80 cars leaving at one-minute intervals, and all the great passes. The drivers’ names are often given, but they have not been confirmed.
The Dixi bridged the gap between motorcycle and full-size car. It was simple and achieved acceptable performance and good economy because of its light weight.
It had one weakness: the crankshaft ran in only two main bearings. Depending on how a car was used it lasted from 5,000 to 50,000 km (3,100 to 31,000 miles), and sustained running above about 75 km/h (47 mph) could break it by vibration.source 4
The slump, the Wartburg and the DA-4
The world economic crisis struck from late 1929 and sales collapsed. In 1930 production moved from Berlin back to Eisenach.source 4 By September 1930 an open two-seater cost RM 2,175, a three-seat cabriolet RM 2,625, and a bare chassis for coachbuilders RM 1,900.source 4
The DA-3 Wartburg of April 1930 to January 1931 was BMW’s first sports car: a two-seater with a lowered, drop-centre front axle, the compression raised from 5.6:1 to 7.0:1 and 18 PS at 3,500 rpm. It stood 1,300 mm (51 in) high, against the saloon’s 1,625 mm, and cost RM 3,100. Only 150 were built.source 4source 3source 1 German Wikipedia says it won many hill climbs and circuit races in 1930–33, without naming them.source 4
The DA-4, from early 1931, carried its front stub axles straight on the transverse leaf spring as a swing axle, BMW’s first independent front suspension, under a larger body; it came as a saloon, an open two-seater, a coupé and an open four-seater, or as a chassis.source 4source 3
The Reichswehr took about 300 of the cars in 1928–29, most of them as machine-gun carriers with the gun at the front and some as signals cars, the Kfz. 2. They were retired by the mid-1930s.source 4
Licence lapsed
In 1932 BMW let the Austin licence lapse, a few weeks before launching its own 3/20 AM-1.source 2 The last 3/15s were built in February or March 1932.source 4source 3





































































