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Electra King

Also known as Electra-King, B&Z Electra King

For about twenty years a small firm in Long Beach, California, built what was in effect a golf cart with a roof and doors: five or six batteries under the seat, one wheel in front, brakes at the back only, and a tiller if you preferred it to a wheel. It called it the King of the Electrics.

No photograph yet. No free picture of an Electra King, or of the other Californian electric runabouts on this page, has been found. We never draw cars; a photograph, once licensed, will take this place.

At a glance

The spec plate

Electra King

Coupé and surrey · Long Beach, California

Built
1961–⁠1981From 1961, or 1963 by some sources, to about 1980–⁠81
Country
United StatesLong Beach, later Signal Hill, California
Maker
B & Z Electric Car Co.Long Beach, later Signal Hill
Engine
Series-wound DC electric motor24 V and 735 W at first; 1.1 kW from 1972, with options up to 2.6 kW
Power
1 hp735 W; 2 and 3.5 hp from about 1972
Length
2,565 mm
Weight
227 kgAbout 500 lb
Seats
2Four in the early surrey
Wheels
3One wheel in front, one rear wheel driven by chain; four-wheel versions later
Price new
$2,180–3,3951974
Top speed
29km/h29 km/h18 mph; about 58 km/h (36 mph) with the 3.5 hp motor

How big is it?

True proportion

2.56 m

It is 405 mm shorter than a Fiat 500, about 1.5 adults laid end to end.

  • 227 kg: about three adults
  • 2,515 mm long from 1967
  • Six 6-volt batteries under the seat
Drawn at true proportion. The track is 3.6 metres long; the adult stands at the same scale. The Peel P50 is the smallest production car, on every page for comparison.

The story

History

B & Z Electric Car Co. began building the Electra King in Long Beach in 1961, by German Wikipedia’s account, and later moved to Signal Hill; Small Cars Club and Jalopnik date the car from 1963.source 1source 2source 3source 4 Long Beach already had electric runabouts of its own, the Autoette and the Electric Shopper, told below. The Electra King was an electric microcar and, at first, a three-wheeler, with a single wheel in front, a glass-fibre body, and a motor driving one rear wheel by chain.source 1source 3source 4 MTDM says the motor was a 1 hp army-surplus unit from a tank turret; German Wikipedia gives a 24-volt DC motor of 735 W.source 5source 1

Until 1966 there were two bodies: a two-seat coupé with fixed doors, 2,565 mm (101 in) long, and a four-seater with curtained sides and a back seat facing the rear. They ran on five 6-volt batteries, four for driving and one for the lights, and went about 70 km on a charge.source 1 In 1967 the four-seater was dropped, the coupé shrank to 2,515 mm, and a four-wheeled model appeared.source 1 Here the sources part. Econogics says the four-wheeler was not built from 1968 to 1970; Small Cars Club says a rare four-wheel version came around 1971, made in far smaller numbers and slightly dearer; MTDM ties it to a change of ownership in 1972.source 2source 3source 5 On our reading the three fit together if the four-wheeler appeared in 1967 and came back about 1971–⁠72.

The first cars did about 29 km/h (18 mph).source 5source 3 From 1972 the standard motor gave 1.1 kW, though the range fell to about 40 km, and options of 1.47 kW and 2.6 kW were offered; Small Cars Club speaks of 2 and 3.5 hp, and about 58 km/h (36 mph) with the larger.source 1source 3 By 1974 a buyer could choose three wheels or four, a steering wheel or a tiller, and hand or foot controls, which suited disabled drivers. Prices ran from $2,180 to $3,395.source 1source 3source 2 MTDM pictures it roaring, quietly, round retirement communities.source 5

Driving one

In 2012 Jason Torchinsky of Jalopnik drove Curt Anderson’s blue and white three-wheeler, which Anderson had used for years to commute from Silver Lake through Griffith Park to NBC. It did 32–48 km/h (20–30 mph) and about 32 km (20 miles) on a charge. There was no speedometer, only a voltmeter, a battery tester and a knob like a kitchen timer to remind you to charge it; a toggle switch chose forward or reverse. It rolled a lot, turned tightly, and had a surprisingly big boot and a shelf over the nose wheel. The brakes, cable-operated, worked on the rear wheels only.source 4

The Electra King’s brakes are the barest idea of a brake.

Jason Torchinsky, “B&Z Electra King: The Jalopnik Classic Review”, Jalopnik, 13 July 2012.source 4

Everyone sees it and smiles and waves. Imagine if every one of your work days started and ended with your own personal parade.

Curt Anderson, the car’s owner, to Jason Torchinsky, Jalopnik, 13 July 2012.source 4

Torchinsky thought it looked like Mr Incredible’s car in The Incredibles, and reported that the actress who played Beverly Crusher in Star Trek: The Next Generation had wanted to drive Anderson’s car on stage in a play, and had it repaired.source 4

The end

German Wikipedia has the Electra King built until 1981, the four-wheeler being dropped in the last years, after which B & Z imported other makers’ electric cars instead; Econogics finds the firm still at work in 1981.source 1source 2 Jalopnik says it went out of business late in the Carter administration, and MTDM that it was bankrupt by about 1980. English Wikipedia’s list runs it to 1983.source 4source 5source 6 MTDM also notes that a Bond villainess of 1999, in The World Is Not Enough, was called Elektra King.source 5 No production figure for any year has been found.

Autoette

1948–⁠1970 · a record on this page

Robert Tafel designed the Autoette around 1936, as an alternative to Long Beach’s Custer cars. Newton Blood became his partner in 1940 or 1941 and sole owner in 1949; a welder, Royce Seevers, was the majority owner by about 1952; the street-sweeper maker Wayne Industries owned it briefly from 1953, and Seevers bought it back in 1958. It was built in Long Beach until the 1970s.source 7 The Autoette was a three-wheeled two-seater steered by a tiller, on Trojan batteries, driven at first by a converted 24-volt Dodge starter motor of 1½ hp. The range ran to the CruiseAbout, the Golfmobile and the Electric Truck, and from 1953 a low door on the kerb side was offered for disabled drivers. Some believe it was the first golf cart.source 7 Autoettes were allowed on the pavements until the 1970s, and some shops had parking places marked for them.source 7 English Wikipedia’s list dates it 1948–⁠70.source 6

Electric Shopper

1951–⁠1962 · a record on this page

In 1951 two former Autoette salesmen, Elmer Woodring and Harry R. Casteel, set up the Electric Car Company of California at 495 Alamitos Street, Long Beach, with L. Fred Wasson as president, and openly copied the Autoette range: pleasure cars sold as the Electric Shopper, industrial cars, the Electric Golfer, light trucks and an eight-seat personnel carrier. In 1960, under a new president, Byron T. Cline, it launched the glass-fibre FG-75 against the Taylor-Dunn Trident: 318 kg (700 lb), a 1.5 hp 24-volt motor, an advertised 29 km/h (18 mph) and 48–56 km (30–35 miles), hand controls as standard and a removable top, windscreen and side curtains. Its brochure claimed more than 25 years of dependability, an exaggeration. Late in 1962 Cline sold the business to two former employees, Woodring and Wilfred Billard, and the Electric Shopper came to an end.source 8 English Wikipedia’s list, which dates it 1964–⁠83, is wrong for this firm.source 6

Taylor-Dunn Trident

1959–⁠1963 · a record on this page

Taylor-Dunn began in 1949 as R. D. Taylor Sr.’s workshop, making feed carts on his chicken ranch on West Ball Road, Anaheim; its first electric truck followed in 1951, Fred A. Dunn joined, and it took the name Taylor-Dunn Manufacturing Company in 1955.source 9source 10 In June 1955 came the Taylorcar Model PG, a three-wheeled 24-volt golf car with lights and tiller steering that was also used for shopping round the neighbourhood.source 9 In 1959 came the Model R Trident, a neighbourhood car with headlamps, tail lamps and indicators, built until 1963; a pick-up version of 1963 could be converted to carry four.source 9source 11 RM Sotheby’s gives it a 1 hp DC motor and a length of 2,134 mm (7 ft), and praised the eyebrows over its headlamps, which run the full length of the body.source 11 No production figure has been found. A restored 1961 Trident from the Weiner museum sold for $29,900 at RM Auctions’ sale in February 2013, and Vintage Golf Cart Parts owns a red, white and blue 1961 car.source 11source 9 Taylor-Dunn went on to become a leading maker of industrial electric vehicles.source 10

Electro Master

1962–⁠1983 · a record on this page

The Nepa Manufacturing Company of Pasadena built the Electro Master from 1962: a two-seater on four wheels with a glass-fibre body, a 36-volt DC motor of 1.47 kW (2 hp) and six 6-volt batteries, good for about 65 km (40 miles).source 12source 6 German Wikipedia ends it in 1970, English Wikipedia’s list in 1983; both rest on encyclopaedias that were not read.source 12source 6 That is the whole of the record.

Kelsen Sports Rider

1963–⁠1973 · a record on this page

Kelsen Manufacturing of Stanton, California, built the Sports Rider from 1963 to 1973: at first on three wheels with four 6-volt batteries, later on four with six. It was sold only in Long Beach, and it was so like the Electra King that MTDM wonders whether the two were connected. Production was perhaps in the low hundreds.source 13 This account rests on one source.

Marketour

1964 · a record on this page

Little is recorded. The only trace of the Marketour is a bare row in English Wikipedia’s list of American microcars, dated 1964, with no maker, place, engine or seating given and no source; the same list has a Marketeer of 1954 and a Markette of 1967, equally blank.source 6 Whether these are one vehicle or three is not known.

Variants

Three wheels, then four

Electra King, 1961–⁠81
VariantYearsWhat differsHow many
Two-seat coupé1961–⁠81Three wheels, fixed doors; 2,515 mm long from 1967Not found
Four-seat surrey1961–⁠66Curtained sides and a rear-facing back seatNot found
Four-wheel coupé1967–Four wheels, slightly dearer; dropped in the last yearsFar fewer than the three-wheeler
Rancho—Pick-ups of ¼ and ½ ton, reportedlyNot found

Specification

What the sources give

Motor and drive

Motor and drive
MotorSeries-wound DC, 24 V, 735 W (1961–⁠71); 1.1 kW from 1972, with 735 W, 1.47 kW and 2.6 kW optionssource 1source 3An army-surplus tank-turret motor, by MTDM
BatteriesSix 6 V under the seatsource 5source 3source 4Five early on, four for driving and one for the lights, by German Wikipedia
DriveChain to one rear wheelsource 3
ReverseA toggle switch that reverses the motorsource 4

Body and chassis

Body and chassis
BodyGlass fibre: a two-seat coupé, or a four-seat surrey to 1966source 1source 2
BrakesCable-operated, on the rear wheels onlysource 5source 4
SteeringWheel or tiller; hand or foot controls from 1974source 1source 3

Dimensions

Dimensions
Length2,565 mm (101 in) to 1966; 2,515 mm (99 in) from 1967source 1
Width and heightNot found
WeightAbout 227 kg (500 lb)source 5source 4

Performance and running

Performance and running
Top speed29 km/h (18 mph) with 1 hp; about 58 km/h (36 mph) with 3.5 hpsource 5source 3
RangeAbout 70 km at first, 40 km from 1972, by German Wikipediasource 172 km (45 miles) by Small Cars Club
ChargingFrom a household lead, about 4–6 hourssource 4
Price new$2,180–3,395 in 1974source 2

Famous for

Three points

  1. King of the Electrics

    B & Z’s own name for a car built, little changed, for about twenty years.source 5source 1

  2. No front brake

    Its cable brakes acted on the back wheels alone.source 5source 4

  3. Tiller or wheel

    Buyers could choose how to steer it, and whether to drive by hand or foot.source 1source 3

Survivors and collecting

Today

How many survive is not known; Jalopnik thought in 2012 that there were not many left.source 4 No museum example or auction result for an Electra King has been found either. Body and trim parts are very rare, but the electrical parts are common.source 4

Sources

Numbered as in the text

No period road test or production figure has been found. The year-by-year history comes from German Wikipedia, which draws on Gunnell’s Standard Catalog of American Cars 1946–⁠1975 (not read), and the driving from one modern review. The folded records rest on thin sources, several on a single one. Sources are given as plain text; the links are on the Credits page.

  1. German Wikipedia, Electra King, revision of 12 September 2026, read in full. Used as a lead; it cites John Gunnell’s Standard Catalog of American Cars 1946–⁠1975 (2002).
  2. Econogics, “Items of Historical Interest in the Development and Commercialization of EVs – B”, with material from W. Zablosky, the B & Z and Electra King entries read.
  3. Small Cars Club, “B&Z Electra King”, read in full.
  4. Jason Torchinsky, “B&Z Electra King: The Jalopnik Classic Review”, Jalopnik, 13 July 2012, read in full.
  5. Mal Pearson, “The Electra-King: ‘King of the Electrics’”, The Makes That Didn’t Make It, 2021, read in full.
  6. English Wikipedia, List of microcars by country of origin: U, the relevant rows read. A lead only.
  7. English Wikipedia, Autoette, read in full. Used as a lead; it cites the Long Beach Post (2018) and MTDM (2021).
  8. Vintage Golf Cart Parts, “Electric Shopper History”, by the curator of the Historic Electric Vehicle Foundation, read in full.
  9. Vintage Golf Cart Parts, “Taylor-Dunn History”, read in full.
  10. English Wikipedia, Taylor-Dunn, read in full. Used as a lead; it cites the Los Angeles Times (1992).
  11. RM Sotheby’s, catalogue of RM Auctions’ sale of the Bruce Weiner Microcar Museum, Madison, Georgia, February 2013, lot 600, 1961 Taylor-Dunn Trident, read in full.
  12. German Wikipedia, Electro Master, read in full. Used as a lead; it cites Gunnell (2002), Linz and Schrader (2008) and Georgano’s Beaulieu Encyclopedia (2001).
  13. The Makes That Didn’t Make It, “An EV Oddity”, on the Kelsen Sports Rider, August 2026, read in full.