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  • Sold in department stores

Crosley

Also known as Crosley Convertible Coupe and Sedan, CB41, CB42, Crosmobile

In June 1939 you could buy a car at Macy’s. Powel Crosley, who had made his fortune selling radios and refrigerators, sold his two-cylinder convertible the same way, through department and appliance stores. It was announced at $325, and on its first day Macy’s took 14 orders.

Cream small two-door with its fabric top up, single front headlamps on the wings, under bright trade-show lights.
A cream 1939 Crosley convertible coupé on the Crosley Radio stand at CES, Las Vegas, in January 2012.Photo: The Conmunity – Pop Culture Geek, CC BY 2.0, via Wikimedia Commons

At a glance

The spec plate

Crosley

1939–⁠42 · Cincinnati

Built
1939–⁠1942From April 1939 to February 1942; the post-war Crosleys on this page to July 1952
Country
United StatesCincinnati, Ohio, and Richmond and Marion, Indiana
Maker
Crosley CorporationPowel Crosley Jr.’s radio and appliance firm; Crosley Motors from 1944
Engine
Waukesha air-cooled flat twinAbout 580 cc; sources give 575 to 637 cc
Power
12–14 hpBy source
Weight
420 kgAbout 925 lb by Eyerman; 900–975 lb elsewhere
Seats
2 or 4Convertible coupé or convertible sedan
Wheels
4Engine at the front, driving the rear wheels
Price new
$325The convertible coupé, 1939; the sedan $350
Production
5,7571939–⁠42; about 84,000 Crosleys of all kinds by 1952
Top speed
80km/h80 km/h50 mph

Not yet recordedlength.

How big is it?

True proportion

Length unknown

No reliable length has been found. The Fiat 500, the Peel P50 and the adult stay, so the gap is shown, not hidden.

  • A 2,032 mm (80 in) wheelbase
  • Two seats, or four in the sedan
Drawn at true proportion. The track is 3.6 metres long; the adult stands at the same scale. The Peel P50 is the smallest production car, on every page for comparison.

Beside its contemporaries

The American microcars on the road in 1939, on the same 3.5 m scale. Lengths of cars without a page yet come from the census and are unverified.

  1. American Austin1930–⁠1941 · United States

    3.09 m
  2. Crosley1939–⁠1942 · United States

    length unknown

The story

History

Powel Crosley Jr. was born in Cincinnati on 18 September 1886 and built a car at twelve. At 21, in 1907, he raised $10,000 for the Marathon Six, a $1,700 car that never got past a prototype in that year’s panic, and by Eyerman’s count he failed four times in seven years, a cyclecar of 1913 among them.source 1source 2 Then he made money. A car-accessory business of 1916 was worth $1 million within two years; in 1921 he sold the $20 Harko crystal radio and in 1922 started the station WLW in Cincinnati; by 1925 he was the world’s biggest maker of radios, and in the 1930s his Shelvador refrigerator had shelves in its door. He owned the Cincinnati Reds.source 1source 2 He wanted to do for cars what he had done for radios.source 1source 2

I have always wanted to build a practical car that would not only operate at low cost, but also sell at a low price.

Powel Crosley Jr., introducing the car in 1939, as quoted by Jan Eyerman in the Crosley Automobile Club Quarterly, 1976–⁠77.source 2

Experiments began late in 1937, and the first prototype, the CRAD (Crosley Radio Auto Division), had a rear track of only 46 cm (18 in).source 1source 2 On 2 April 1939 his brother Lewis, an engineer, confirmed the rumours of a two-cylinder coupé at $395; a press release of 20 April spoke of a three-seater at $300. Neither was right.source 2 The car was shown at the Indianapolis Motor Speedway on 28 April 1939, to mixed reviews.source 1source 2

A sprayer engine and a yardstick

It was a convertible on a 2,032 mm (80 in) wheelbase, 1,220 mm (48 in) wide, weighing under 454 kg (1,000 lb): $325 as a coupé, $350 as a four-seat sedan.source 1source 2 The engine was a Waukesha Cub, an air-cooled flat twin with side valves designed for orchard sprayers, with its cooling fan built into the flywheel; the sources give it anything from 575 to 637 cc and from 12 to 14 hp. A Warner gearbox gave three speeds and reverse, and the car would do 80 km/h (50 mph); Crosley claimed 4.7 litres per 100 km (50 US mpg).source 1source 3source 4 The drive went at first through a torque tube with no universal joint, until gearboxes broke when a rear wheel dropped into a pothole and a joint was added, during 1939 by the club’s account or from 1941 by English Wikipedia’s.source 5source 1 The coupé’s 15-litre (four-gallon) tank sat under the bonnet and fed the engine by gravity.source 1source 5

The club records the 1939 car’s oddities. The bonnet was propped open with a specially marked yardstick, 61 cm (24 in) long, which was also the fuel gauge. The wiper was worked by hand, the starter engaged by itself when you pressed a foot switch, the first cars had no door linings, and the twin shook so much that it cracked the rear wings, so braces were added in 1940. Cars came in grey, cream or blue, with red wheels and a black top.source 5source 2

Sold with the radios

Crosley meant to sell it through department and appliance stores, with service at central depots, and on 14 June 1939 he named Macy’s in New York and Bamberger’s in New Jersey; Macy’s took 14 orders on the first day, and a factory showroom opened on East 44th Street.source 2 Car dealers soon took over.source 1source 3 Production was under way by 11 June, and 2,017 were built in the rest of 1939.source 1source 2 For 1940 came a van and a station wagon with a maple body, but only 422 cars.source 1source 2 The 1941 range, with the Covered Wagon, a convertible wagon whose rear seat came out, and the Parkway Delivery, with no roof over the driver, ran to ten bodies, and nearly 2,300 were built.source 1source 2 In 1941 the 147th Infantry tested a cut-down “Mosquito” sedan at Camp McCoy. Cannonball Baker drove a Crosley one-and-a-half times across the United States.source 2

The CB42 of 1942 brought the Liberty Sedan, the first Crosley with a steel roof, and painted hubcaps, since chrome was restricted.source 1source 5source 2 About 1,000 were built before the stop in February 1942, and Crosley was the last American maker to stop building cars for civilians. With petrol rationed, a car claimed to use only 4.7 litres per 100 km (50 US mpg) had its appeal, and Crosley’s advertisements ran on into 1943.source 1source 2

War, and a tin engine

In the war Crosley made proximity fuzes, radios, field kitchens and powered gun turrets.source 1 It also built the CT-3 Pup, a one-seat four-wheel-drive runabout of 510 kg (1,125 lb) that could be flown in, with the Waukesha twin and a gearbox of six forward and two reverse speeds; 36 were built, six went overseas, and seven or eight survive.source 1source 2 In the summer of 1943 the chief engineer, Paul Klotsch, met Lloyd Taylor, whose overhead-cam four was built from sheet steel, and Crosley took an exclusive licence.source 2 On 20 June 1944 the radio business was sold and Crosley Motors stood alone.source 1source 2 Its post-war cars, longer than this site’s size rule allows, are told below: the CC and CD and the Hotshot.

Silver-grey tiny car with a tall white fabric top and a tapering tail on closely set rear wheels, show visitors behind.
The CRAD prototype of 1937, the first Crosley test car, at the Eyes on Design show in Michigan in 2017.Photo: JOHN LLOYD, CC BY 2.0, via Wikimedia Commons
Small blue pick-up with a white canvas cab top and red wheels, teddy bears on display beside it.
A 1941 Covered Wagon with its canvas cab top, at the Tallahassee Automobile Museum in 2021.Photo: Eric Friedebach, CC BY 2.0, via Wikimedia Commons

Crosley CC

1946–⁠1952 · a record on this page

Crosley announced its post-war car on 20 January 1946, styled by Sundberg & Ferar of Royal Oak, Michigan, and the first CC left the line at Marion, Indiana, on 9 May by the club’s date or 5 May by Eyerman’s.source 1source 2source 6 Its flat, slab sides made it the first American production car of that shape, a few weeks ahead of Kaiser-Frazer by the club’s account; Wikipedia says the two came together.source 7source 1 At 3,683 mm (145 in) it is too long to count as a microcar here, and the chassis, springs and 15 cm (6 in) brakes came from the pre-war car.source 1source 6

The engine was the CoBra, for COpper BRAzed: about 125 steel stampings crimped, spot-welded and brazed together in a furnace. The block weighed about 6.4 kg (14 lb) and the whole engine 60 kg (133 lb), and from 724 cc, with an overhead camshaft driven by a shaft and bevel gears, it gave 26.5 hp at 5,400 rpm. It was the first American overhead-cam engine built in five-figure numbers.source 1source 2 The two-door sedan cost $853.58 in 1946, when a Chevrolet two-door cost $1,072. There were 600 dealers and 30,000 orders, but only 149 cars by 4 July; two were flown into LaGuardia in a DC-3 for Macy’s.source 2

A 1947 test found room for a driver 1.88–1.91 m (6 ft 2–3 in) tall, who had to duck to see sideways and, unless his shoulders were narrow, ride half sideways; it put the real cruising speed at 56–64 km/h (35–40 mph), found the engine shrill above 80 km/h (50 mph), but judged the ride the best of any small American car.source 1 In November 1947 came an all-steel station wagon and a doorless convertible wagon called the Sports Utility, claimed as the first use of the name.source 1source 6source 7 1948 was the peak, 27,707 cars by Eyerman’s figure or 24,871 by another; 23,489 of them were wagons.source 1source 2source 8

Then the CoBra failed in ordinary use. It leaked oil and, above all, its steel and copper corroded electrolytically, and by 1948 the reputation had gone.source 1source 2 The CD of December 1948 had a squarer body, and from early 1949 a cast-iron engine, the CIBA.source 1source 2source 9 From about May 1949 every Crosley had Goodyear–Hawley spot disc brakes on all four wheels, the first caliper disc brakes on American production cars, but road salt seized them, and drums came back in June 1950.source 1source 3source 2 Output fell to 8,939 in 1949, 7,612 in 1950, 4,839 in 1951 and 1,522 in 1952.source 1source 2 Production stopped in July 1952. Powel Crosley had lost $3–4 million of his own money, and General Tire bought control and the Marion works.source 1source 2 The engine went on, in boats and, as the CIBA and later a twin-cam, in Bandini, Nardi and Siata 750 cc sports-racers in Europe.source 1source 2

Silver slab-sided small saloon with a white star on its door, round headlamps and a simple grille, a lake behind.
A 1946 CC Four sedan, slab-sided from nose to tail, at the Greenwich Concours d’Elegance in 2024.Photo: Charles, CC BY 2.0, via Wikimedia Commons

Crosley Hotshot

1949–⁠1952 · a record on this page

The Hotshot of July 1949 is often called America’s first post-war production sports car. It cost $849.source 1source 3 It had no doors, the spare wheel sat on its sloping tail and there was no boot lid; its first wings were made from 1948 coupé front wings.source 1source 8 It was 3,480 mm (137 in) long on a 2,159 mm (85 in) wheelbase, with the CIBA engine set behind the front axle and coil springs at the back.source 1source 3 The Super Hotshot and the Super Sports, with doors and a folding top, followed in 1950–⁠52.source 10 The Lane museum gives it 124 km/h (77 mph); English Wikipedia more than 129 km/h (80 mph).source 3source 1 Overseas it wore Crosmobile badges, to avoid confusion with Britain’s Crossley.source 1source 3 Roadsters of every kind came to 2,498.source 3source 8

On 31 December 1950, at an airfield in Florida, a Hotshot won the first race ever held at Sebring (see the records).source 11source 1source 3 In the early 1950s Hotshots won 10 of 12 SCCA races on the West Coast in the 750 cc class (more in racing and rallying).source 1source 3

White doorless roadster on a chequered floor below a red neon sign reading CROSLEY RADIOS-TELEVISION-APPLIANCES.
A 1949 Hotshot among Crosley radios and refrigerators at a museum in Escondido, California, in 2011.Photo: Alden Jewell, CC BY 2.0, via Wikimedia Commons

Pictures

More photographs, old and new

Variants

Ten bodies before the war, three families after

Crosley cars, 1939–⁠52
VariantYearsWhat differsHow many
Convertible Coupe and Convertible Sedan1939–⁠42Two seats or four; the club calls them Master Cabriolet and Victory SedanWithin the 5,757
Station Wagon and Parkway Delivery1940–⁠42A maple-bodied wagon; a van with no roof over the driverWithin the 5,757
Covered Wagon, pick-up, panel delivery1941–⁠42A convertible wagon with a removable rear seat, and trucksWithin the 5,757
Liberty Sedan1942The first Crosley with a steel roofWithin the 5,757
CT-3 Pup1942–⁠43A one-seat air-portable four-wheel-drive runabout for the army36
CC1946–⁠48Slab-sided body, the CoBra overhead-cam four of 724 ccSee the CC section
CD1949–⁠52Squarer body, the cast-iron CIBA engineSee the CC section
Hotshot and Super Sports1949–⁠52A two-seat roadster, without and then with doors2,498

Specification

The two-cylinder cars of 1939–⁠42

Engine and drive

Engine and drive
EngineWaukesha Model 150 Cub, air-cooled flat twin, side valves; a fan in the flywheelsource 1source 4
Capacity580 ccsource 4source 12575 or 637 cc by English Wikipedia
Power12 hpsource 3source 1313, 13.5 or 14 hp in other sources
GearboxWarner, three speeds and reversesource 3source 4
Final drive5.14:1; 5.57:1 optionalsource 5

Body and chassis

Body and chassis
AxlesBeam axles; half-elliptic springs in front, quarter-elliptic behindsource 1
Brakes15 cm (6 in) mechanical drums; the 1939 cars with free-floating one-piece liningssource 5
Tyres4.25 × 12source 5
FuelCoupé: 15 litres (4 US gallons) under the bonnet, by gravity; sedan: 23 litres (6 gallons) at the back, with a pumpsource 1source 5

Dimensions

Dimensions
Wheelbase2,032 mm (80 in)source 1source 5source 2
Track1,016 mm (40 in)source 5
Width1,220 mm (48 in)source 1
LengthNot found
WeightUnder 454 kg (1,000 lb)source 1source 13925 lb by Eyerman, about 975 lb by the club, 900 lb by Consumer Guide

Performance and running

Performance and running
Top speed80 km/h (50 mph)source 1source 3
Economy4.7 litres per 100 km (50 US mpg) claimed; 5.9 litres (40 mpg) by the Martin museum’s reckoningsource 1source 13
Price new$325 coupé, $350 sedan (1939); $299–450 (1942)source 1source 2source 13The Lane museum says the $325 target became $365

How many were built?

The pre-war cars, year by year

5,757 two-cylinder cars5,757 were built from 1939 to February 1942, a total on which Jan Eyerman’s club history and English Wikipedia agree, and Consumer Guide’s “almost 5,800” fits. About 84,000 Crosleys of every kind were built by 1952.

  1. 5,757all pre-war Crosleys, 1939–⁠42Two sources agree

    Eyerman; English Wikipediasource 2source 1

  2. nearly 2,300built in 1941Two sources agree

    Eyerman; English Wikipediasource 2source 1

  3. 2,017built in the second half of 1939Two sources agree

    Eyerman; English Wikipediasource 2source 1

  4. 1,200built in 1939, with about 5,000 more in 1940–⁠42Unconfirmed

    Martin Auto Museumsource 13

  5. about 1,000built in 1942, before the February stopTwo sources agree

    Eyerman; English Wikipediasource 2source 1

  6. 422built in 1940Two sources agree

    Eyerman; English Wikipediasource 2source 1

  • Two sources agreetwo good sources give the figure
  • One sourcea good source, alone
  • Unconfirmeda lead only, not yet checked

Famous for

Three points

  1. A car from Macy’s

    Sold in 1939 through department and appliance stores, at $325.source 1source 2

  2. The tin engine

    The post-war CoBra four was stamped from sheet steel and brazed together in a furnace.source 1source 2

  3. Sebring’s first winner

    A Hotshot won the first race at Sebring on the last day of 1950.source 11source 1source 3

Racing and records

Sebring and the 750 cc class

The Sam Collier Memorial Grand Prix of Endurance, six hours on the airfield at Sebring, Florida, on 31 December 1950, was the first race at Sebring, organised by Alec Ulmann. Car No. 19, a 1950 Hotshot owned by the local Crosley dealer Victor Sharpe and driven by Fritz Koster and Ralph “Bobby” Deshon, started last of 28 and led on the handicap from the first hour.source 11source 1source 3source 2

464 km
(288.3 miles) the Hotshot had to cover on the handicap, against 585 km (363.6 miles) for the 2-litre Ferrari of Jim Kimberly and Marshall Lewis, which finished second.source 11source 2
7,500 rpm
or so, all race; the oil-pump gears were found chewed up on the drive home.source 11
10 of 12
SCCA West Coast races won by Hotshots in the 750 cc class in the early 1950s.source 1source 3
156 km/h
(97 mph) at Santa Ana in 1953, by Nick Brajevich in a Crosley-engined dragster.source 3

On screen

Confirmed appearances only

RM’s 2013 catalogue lists Humphrey Bogart, Frank Lloyd Wright and President Eisenhower among Crosley owners; the list is unconfirmed.

Survivors and collecting

Today

No count of survivors has been found. In 1954, 42,568 Crosleys were still registered in the United States.source 8 The Crosley Automobile Club publishes a quarterly magazine and holds its national meet at Wauseon, Ohio.source 5source 15 A 1939 convertible sedan and a 1949 Hotshot with Crosmobile badges belong to the Lane Motor Museum in Nashville, and a 1939 convertible to the Martin Auto Museum in Glendale, Arizona.source 3source 13 The photographs on this page show more, from the AACA Museum at Hershey to Autoworld in Brussels and the Louwman Museum in The Hague. James May bought a 1947 CC Four for The Grand Tour.source 1 The photographs also include a Crosley lettered for Ike and Mamie Eisenhower, in the farm garage at the Eisenhower National Historic Site in Gettysburg.

At auction
CarSalePrice
1939 Crosley 1A convertible coupé, rear seat addedRM Auctions, California, 2013, lot 828source 4$35,200

Sources

Numbered as in the text

Much of the detail comes from the Crosley Automobile Club, whose pages draw on the factory record and on Jan Eyerman’s history. No period road test was read. Sources are given as plain text; the links are on the Credits page.

  1. English Wikipedia, Crosley Motors, read in full with its infobox. Used as a lead; it cites Banks in Traces of Indiana and Midwestern History (2007), Popular Science and Hemmings.
  2. Jan Eyerman, “Of Super Sports & Cobras”, parts 1 and 2, Crosley Automobile Club Quarterly, December 1976 and March 1977, read in full.
  3. Lane Motor Museum, “Crosley Convertible Sedan, 1939” and “Crosley Hotshot (Crosmobile), 1949”, collection pages, read in full.
  4. RM Sotheby’s, catalogue of RM Auctions’ California sale, 2013, lot 828, 1939 Crosley 1A Convertible, read in full.
  5. Crosley Automobile Club, “Details on Pre-War Models 1939–⁠1942”, read in full.
  6. Crosley Automobile Club, “Details on CC Models 1946–⁠1948”, read in full.
  7. Crosley Automobile Club, “Crosley Firsts”, read in full.
  8. Crosley Automobile Club, “Statistics”, with the Wards Automobile Yearbook 1953 table and the Crosley Owner’s Club Bulletin, read in full.
  9. Crosley Automobile Club, “Details on CD Models 1949–⁠1952”, introduction read.
  10. Crosley Automobile Club, “Details on Hotshot & Super Sports”, read in full.
  11. Crosley Automobile Club, “Forgotten History: The First Sebring Race on 12/31/1950”, from accounts by Barry Seel and Louis Rugani, read in full.
  12. Consumer Guide, “Crosley: Forgotten Car Brands”, read in full.
  13. Martin Auto Museum, “1939 Crosley Convertible”, read in full.
  14. Crosley Automobile Club, “Crosleys in the Movies & TV Shows”, read in part.
  15. Crosley Automobile Club, home page, read.